What started as a friendly pub debate turned into a full-blown electric Alps road trip. After being challenged on the range of electric vehicles, Generate Media’s own Sustainable Dad hit the road—camera crew in tow—to prove that EVs can go the distance, even in winter.
To bring this zero emission road trip to life, Generate Media partnered with a range of sustainability-driven brands. Powered by the Polestar 2, the crew journeyed across Europe with further support from Select Car Leasing, PAUA (EV charge cards) and Osprey Charging—demonstrating how accessible long-distance EV travel has become.
VIP SKI provided eco-conscious accommodation in Les Arcs, while Val d’Isère Tourism welcomed the team to one of France’s Green Globe-certified resorts. Even the team’s gear had an eco-edge, thanks to Babu Clothing!
From fast-charging pit stops to sweeping alpine roads, Generate Media documented the trip in its entirety—creating a rich video promoting EV adoption and sustainable tourism. The journey is just as important as the destination, so why not drive?
More than just a road trip, the film offers practical charging tips, scenic route suggestions, and a behind-the-scenes look at how climate-conscious partners are making these kinds of trips more sustainable.
Where shall we go next?
